Preserving the Traditional Filipino Communication Art
Umalohokan is a traditional Filipino communication messenger who verbally announced important community information before modern media existed. These skilled communicators would walk through towns and villages, sharing news, proclamations, and critical social updates.
Before newspapers, radio, and internet, umalohokan were the primary information carriers in Filipino rural communities. They would use distinctive vocal techniques, rhythmic speech, and dramatic presentation to capture community attention.
Today, umalohokan represent a fascinating cultural communication method that predates mass media. They symbolize the importance of community connection, oral tradition, and the power of human communication.